Curly-haired and proud? It's time to join the #curlslikeus campaign.
Spearheaded by Rochelle Humes, curly-haired ladies from around the world are sharing selfies to showcase their natural curly hair - and they look incredible.
Speaking about her decision to start the campaign, Rochelle initially used the hashtag to glean advice on how to condition and manage her curls from her fellow curly-haired ladies out there.
The hashtag quickly took off and 5,000 women have now proudly shared snaps of their curls.
Here are some of our favourites...[ id="BhyVNR7HqPC"] [ id="BhuPnU_nEUD"] [ id="BhsBFppnKjW"] [ id="BhtOaMDhCWh"]
We asked Rochelle to share the best advice for her fellow curly-haired ladies out there. Take it away, Rochelle...
My go-to products for keeping my curls intact
"It takes a lot less maintenance and getting ready is loads quicker.
Everything I’m using now is completely different to what I was using before. I use the ghd curl hold spray (£12.95). I also use the ghd air Saharan gold hairdryer with a diffuser now instead of blow-drying my hair straight. I use the diffuser to scrunch-dry my hair."
Caring for my curls in the sun is essential
I use the ghd heat protect spray with UV protection so that my hair doesn’t get damaged from the sun. I also use coconut oilfor everything – face, hair, cooking! And I used it on the girls when they were babies instead of moisturiser, it makes skin so soft. I take it on holiday and use it for multiple purposes.