@rochellehumes / Instagram

Women are proudly showcasing their natural hair in this viral #curlslikeus social media campaign

All the curly ladies.

23 Apr 2018

Curly-haired and proud? It's time to join the #curlslikeus campaign.

Spearheaded by Rochelle Humes, curly-haired ladies from around the world are sharing selfies to showcase their natural curly hair - and they look incredible.

@rochellehumes / Instagram

Speaking about her decision to start the campaign, Rochelle initially used the hashtag to glean advice on how to condition and manage her curls from her fellow curly-haired ladies out there.

The hashtag quickly took off and 5,000 women have now proudly shared snaps of their curls.

Here are some of our favourites...

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Happy Friday! Still adoring this sunshine...still waiting on the tan though... πŸ˜β˜€οΈ Hair styled with ✨ @cantubeautyuk define and shine custard ✨ @ecocobeauty curl and wave gel

A post shared by SIANSCURLS ➰β™₯️ (@sianscurls) on

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the curls are out in force today #curlslikeus #curlyhairdontcare

A post shared by becky (@beck.pritchard) on

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MiniMouse! !! #wonderboom #naturallycurly #natural #curlsforthegirls #curlyhair #choker #chokers #blackchoker #smile #glow #glowup #happiness #igcurls #thecurlcollaborative #curlyhair #ebony_natural_curls #curl #curlyhairstyles #curlfriends #itsacurlworld #curlcurl #curlygirlmethod #curlbox #ripcurl #curlyhairkillas #igcurls #curlslikeus #curlsrick #themestizamuse 🌸 package number 1⃣ looks amazing πŸ‘ would love love love to try those out 🌊 😜 πŸ€™

A post shared by Berneleigh Alyssa Christians (@this_is_bernie_) on

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Woah!!!!!! Crushin on @emblu this #curlcrushwednesday πŸŒ€βž°βžΏγ€°οΈ #curlslikeus

A post shared by R O C H E L L E H U M E S (@rochellehumes) on

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Woah - face on! 🌚 Refreshed with watered down #cantucustard today. If washday was Monday evening right before bed is today day 2 or 3? #sistersnottwins #ifyouknowyouknow

A post shared by Danielle (@felissyd) on

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My #curlcrushwednesday this week @emeliebattah πŸ™ŒπŸ˜ hopefully one day my hair will be this length!

A post shared by SIANSCURLS ➰β™₯️ (@sianscurls) on

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Suns out β˜€οΈ Cabs out 🚘 Fros out ☁️ ✌🏽 . . . . . #happy #happygirl #sun #sunshine #happydays #girls #curls #brunette #fro #afro #curlslikeus #curlyhair #naturalhair #hair #haircare #natural #mk1 #mk1golf #cabby #gti #golfgti #vw #vwgolf #insta #instapic #instadaily

A post shared by Laura Farquharson (@laura.farq) on

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We asked Rochelle to share the best advice for her fellow curly-haired ladies out there. Take it away, Rochelle...

My go-to products for keeping my curls intact
"It takes a lot less maintenance and getting ready is loads quicker.
Everything I’m using now is completely different to what I was using before. I use the ghd curl hold spray (Β£12.95). I also use the ghd air Saharan gold hairdryer with a diffuser now instead of blow-drying my hair straight. I use the diffuser to scrunch-dry my hair."

Caring for my curls in the sun is essential
I use the ghd heat protect spray with UV protection so that my hair doesn’t get damaged from the sun. I also use coconut oilfor everything – face, hair, cooking! And I used it on the girls when they were babies instead of moisturiser, it makes skin so soft. I take it on holiday and use it for multiple purposes.