This is officially the UK’s No1 foundation because it makes women feel so damn confident thanks to its incredible coverage and lasting power

You can literally wear confidence.

25 Jul 2019
In partnership with Estee Lauder

A trusty foundation provides a smooth canvas, gives that subtle lit-from-within glow and is the basis for every good makeup look. Most importantly, the right foundation lets your natural beauty shine through in all its glory and gives you confidence by the bucketload. Basically, once you’ve found The One, there’s no turning back.

But with so many shades, textures, finishes and formulas to choose from, finding the perfect foundation is no mean feat.

Feeling overwhelmed with the selection on offer? We feel you! But we’re about to make your life a little easier – and your beauty stash a whole lot better – by letting you in on our foundation secret.

Estée Lauder Double Wear, £34.00, is officially the UK’s No1 foundation* so you really can’t go wrong by adding this trusty beauty buy to your kit.

And the reason it’s pipped the rest to claim the title of the nation’s favourite? Oh, let us count the ways…

Firstly, Double Wear has 24-hour wear, lasting from morning latte to lights out, making it the ideal companion for busy people on the go, who don’t have time to constantly reapply their makeup (#Guilty). It’s also waterproof, transfer-proof, oil-free and humidity-resistant (ideal for this scorcher of a summer, then), with that medium-to-full buildable coverage and beautifully natural matte finish we all long for. Consider this foundation totally life-proof.

The absolute best part? It’s available in an impressive 61 shades. From Rich Java to Alabaster, and in a range of cool, neutral and warm undertones, you’re guaranteed to meet your match.

What we love most about this foundation is that it allows each and every person to wear their confidence and let their natural beauty shine through – something we are seriously here for. No wonder it’s the UK’s No1.

Want in? Of course you do. You can peruse the full range here to find your perfect match, and a free shade match and 10-day sample is available to everyone.

*Source: The NPD Group Ltd., Value & Unit Sales of Prestige Foundation, April 2018-May 2019