If you've been searching high and low for the perfect mascara to lengthen and volumise without leaving your lashes resembling a spider and simply can't be bothered to waste your hard-earned money trying out the thousands of mascaras on the market, allow us to help.
We've just discovered the UK and Europe's best-selling mascara so it's safe to say it's a trusty option if you're in the market for a new one.
The mascara in question? Too Faced's Damn Girl Mascara and while it doesn't come cheap at £22 a pop, it's flying off shelves at a record rate.
We've concluded that the secret behind the mascara's selling power is its revolutionary creamy mousse formula, which was developed with a special blend of whipped melting waxes waxes injected with air that when layered together, creates a perfectly lengthened but clump-free lash.
The geniuses behind the mascara also created that coveted hydrophilic black hue by combining black and clear molecules. "Imagine when a black shirt is wet that it looks darker," they use as an analogy.
The formula is also packed with polymers, those nifty little guys that stop lashes from stiffening and instead keep lashes flexible while lifting and lengthening. Plus, according to reviews on Amazon, this stuff just does not budge.
If that wasn't enough, the dual-fiber 'Infinity Brush' was engineered to hug, lift, and curl each lash with short bristles that load the formula for immediate release and long bristles to comb through to dispense product evenly for shocking volume, outrageous curl, and shamelessly thick lashes.
We decided to put the hype to the test, by taking the mascara for a spin ourselves. Here's how we got on...
Damn Girl Mascara, £22, Too Faced
If you’re into your lashes, it’s likely you will have tired, or at the very least heard of, Too Faced’s iconic Better Than Sex mascara. It’s a worldwide bestseller and is famed for its lengthening and volumising powers. It’s no wonder then that when the news broke that Too Faced were launching a new mascara that promised to be even more impactful than its predecessor, our ears pricked up.
The new mascara itself, Damn Girl, has no subtly about it whatsoever. From the off-set it gets the message out there that the formula is ‘shamelessly thick’ and gives an extreme lash look. Unlike other mascaras, Damn Girl’s formula is described as having a ‘mousse’ consistency that works to give extra volume ‘without a heavy feel’. It also promises a smudge-and flake-resistant curl. Sounds seriously good to us.
Shannon Lawlor, Freelance Writer
Applying mascara is without a doubt the most infuriating part of my makeup regime. Some days, my thick poker-straight lashes want to play ball, but for the most part they prove a real pain. While some people would love to have thick lashes, mine are not the enviable kind. They’re thick in the centre of my eye but sparse towards the inner and outer corners. On top of it all, they’re also short. For me, applying mascara usually either clumps my lashes together or simply does nothing.
Too Faced's Better Than Sex is one of my favourite mascaras of all time, so my hopes for this new mascara launch are high. When I’m shopping for mascara I’m after something that will hold a curl and give length, and I’m incredibly fussy. I don’t like formulas that are too wet because I find they bleed throughout the day thanks to my oily lids, but I also don’t like formulas that are too thick because they tend to exaggerate my already clumpy lashes. So how am I feeling about trying the ‘shamelessly thick’ Damn Girl? Sceptical.
If you're obsessed with Too Faced's Better Than Sex mascara, you'll love the birthday edition
Encased in angular, metallic pink packaging, my first impression is that Damn Girl looks like Better Than Sex’s wild younger sister – and wild I am not. When I open up the mascara to take a look at the wand, I’m really surprised at the way it moves through the formula in the tube. Just as the description promised, it’s mousse-like and so light that it almost feels spongey.
The wand itself is thick and the brush is huge. I usually prefer a small brush that allows me to pay a lot of attention to each individual lash, and this one is far from precise. I have read previously that it contains a mixture of short and long bristles to ensure that maximum product is dispensed and that each individual eyelash is grabbed, so I’m not massively let down.
My last observation before I actually apply it is just how much product sits on the brush. In fact, I think I actually let out a small gasp. They weren’t lying when they said that this stuff is thick. The lightweight mousse coats quite literally the entire brush. I resist the urge to scrape off the excess and dive right in.
OK, woah. After two coats on each eye I honestly can't believe the results. My lashes actually look quite (dare I say it) long?! They're also very, very black and full of volume. After just one afternoon of wearing Damn Girl, I receive four compliments about my lashes... but who's counting?
This is not a mascara for people that like a more natural looking lash. It definitely doesn't coat every single one of my lashes, but then again I've never found a mascara that does. It clumps ever so slightly, but I think that's what gives my lashes a little extra oomph.
As far as the mousse-like texture goes, it actually takes a little while to get used to. I'm aware that I'm wearing mascara given the fact that my lashes are five times the size that they usually are, but they feel seriously light. It makes blinking a bit weird for the first few seconds but you get used to it.
Throughout the day, the mascara mostly stays put. There is a little bit of flaking but I've seen a lot worse, and it's kind of to be expected given how thick the formula is. The biggest tick for me is that it doesn't smudge even a little bit on my oily lids.
Taking it off is also a dream. Considering its stubborn nature throughout the day, I expected it to be a total pain to remove, but my trusty Camomile Cleansing Butter, £10, The Body Shop, took it off in one swipe.
After years of 'putting up' with various different mascaras, I think I've finally found the one. It's buildable so can be used for most occasions, saving valuable space in my makeup bag. Too Faced, you've done it again.