Tired eyes is a malady faced by most in the fast-paced, tech-driven world we now inhabit. Far too little sleep coupled with far too much time spent staring at luminous screens, is taking its toll on our health, both physically and mentally.
But, there’s a new (correction, there’s an old) solution currently gaining traction in the beauty-sphere. And, as well as combating droopy computer-eye, it’s designed to boost our wellbeing, too. I’ll explain. Resurrected by Vanita Parti, CEO and founder of Blink Brow Bar, ‘brow pinching’ actually comes from ancient ayurvedic practices and involves a gentle but stimulating massage around the pressure points of the brows to reduce puffiness, increase blood flow and revive tired eyes. The delicious side-effect? Feeling both energised and well-rested.
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It’s no surprise that modern beauty trends are calling on ancient wisdom. Traditional Chinese Medicine (or, TCM) is on the up thanks to its wellness-focused principles. Generations after its initial inception, it has never felt more relevant to the uber-stressed, over-stretched consumers of today. And with beauty and wellness merging ever closer, we’re now just as interested in how a product or treatment will make us feel as how it will make us look.
Of course, it still has to fully deliver on the latter. Here’s how this new technique is achieving both.
What is brow pinching?
Brow pinching involves a blend of firm kneading, gentle pinching (at the top and bottom of the brow between the thumb and forefinger) and circular motions to get the blood flowing. “The massage around the eyes helps to increase circulation by stimulating the deeper layers of the skin,” explains Parti. “This helps the removal of toxin build-up around the eye area, which in time balances and improves skin texture and tone.”
What can it do for our appearance?
Effectively, it helps to drain away puffiness improving the contours around your brows and eyes. The kickstart of collagen production helps to fill out fine lines and wrinkles. Plus, it builds on muscle memory too, helping to tighten and tone skin to encourage tired complexions to spring back into shape.
What can it do for our mind?
Focusing on ayurvedic principles – which use the stimulation of pressure points across our complexion – the gentle touch helps to deeply relax and unwind, while physically relieving a build up of tension around our temples. On a more spiritual level, (and you can indulge in this as little as much as you’d like, but when your stress levels peak, you might find blind faith in ‘energy’ to be surprisingly useful), this massage is said to tap into your ‘marma points’ – a secret dot or pathway opening your body up and making it more receptive to healing. From a mindful perspective it stimulates your third eye chakra to rebalance, energise and allow you to see the bigger picture. From a practical perspective, it feels nice and soothing, so, ideal after a knackering day. “Everyone needs respite from busy lives and even taking yourself away for ten minutes provides a short meditation that recharges and resets the mind” says Parti.
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Is it painful and how long does it take?
“Not at all,” Parti says. “The pinching is gentle and the ten minutes spent in the chair are very relaxing.”
Where can you get it?
The new technique rolled out in Blink Brow Bars this month and is available on its own for ten minutes (£15) or as part of the Brow Threading (£21) and Ayurvedic Eye Soother treatment (£24).
Is it something we can do on our own at home? If so, how?
Obviously, the experts know what they’re doing, what’s more, leaving it to the professionals allows you to drift off more fully, but this is something you can absolutely replicate at home. Simply use your fingers to knead the areas of pressure in between your brows and lightly pinch allow the tops and bottoms of your brows for a DIY stress reliever. (A good one to implement on the tube, provided you don’t mind looking a bit daft).
Why are treatments like this are gaining popularity?
Where once it was social cache to be rushed off your feet and madly busy, the appeal has worn off and we’re reaching peak burnout. That said, we’re time poor (since we still have demanding lives). Any treatment that can offer an antidote to stress, while also improving our appearance in less time than it takes to drink a cuppa is bound to earn kudos. What’s more, it’s non-invasive and utterly pain free. What’s not to like?