From the liberated sixties bushes to the bald boldness of the nineties, pubic hair has always been a sign of the times.
Today, it seems the overarching trend in down-there-hair is inspired by the nation's favourite summer TV show, Love Island.
Speaking to Fabulous, owner of Bodilight beauty clinic Louise said: "Ever since the launch of this year's Love Island, requests for high-leg bikini waxing has soared. We're dubbing it The Love High-land.
"With the latest swimwear trends getting higher and skimpier, the desire to have most of the bikini line hair removed is a popular choice for women heading to the beach.
"Even ladies that aren’t a fan of a higher leg line designs still opt for a high leg bikini wax, so everything is all neat and tidy with no risk of pubic hair peeping out the sides."
As well the Love Island-inspired waxes, there's a plethora of creative, playful and expressive styles to choose from this summer. One of the most on-trend bikini waxes to get right now? The edgy mojo (more on that below...) and the idea of pubic contouring (again, more on that one below...)
In need of some inspiration? We've asked the pros at Ministry of Waxing, who prune an impressive three million bushes per year, and Strip Wax Bar for their favourite pube 'dos...
Contour kweens take note: bikini waxing is able to slim the hips, according to Chua. "Our professional therapists always look at the physique and body shape of the woman and recommend the best finish for down below, which is guaranteed to make make them feel amazing about themselves," she says. The Edgy Mojo involves the WAXperts trimming a strategically shaped triangle as an optical illusion to flatter the hips.
"Waxing is a work of art," says Chua. "We normally remove the hair from the labia and the back, leaving a bush on the pubic bone that is left for fashioning." Enter the Luv Me look, perhaps the cutest of them all, which is a simple heart of hair. "Our WAXperts can make even make the heart super small and dainty, which looks even more endearing."
According to Strip wax therapist, Filiz, one popular look among clients is a circle shaped into the hair on the public bone. "The best thing is that we can create these styles, which require a high level of expertise to be able to get clear edges and not to pull hair in the wrong direction, with virtually no pain thanks to the type of wax we use," she says. The Lycon wax contains elastic and flexible resins, helping to ensure a smooth extraction.
Like a monogram, but with glitter to illustrate your chosen initials. Whether you want to surprise your lover with a glistening gesture, or show yourself some love with a private personalisation, jazzing up an otherwise ordinary Brazilian is one of the hottest trends in the waxing seat. "We have a variety of glitter stencils in lots of different shapes and designs to enhance a wax," says Ministry of Wax CEO Cynthia Chua. "Clients love them!".
So which one will you be donning this summer?