This £7.50, cruelty-free, oil-free foundation ticks every single box

The ace of base.

5 days ago
In partnership with e.l.f.

Beauty Festival
Manchester Central Convention Complex
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Vegan, cruelty-free and affordable are three beauty boxes we want ticked, but when it comes to foundation and the perfect shade match, we can sometimes find ourselves compromising for the cause (‘mask face’ is not a good trade-off for eco-conscious colour and low cost).

Thankfully, with Elf’s Flawless Finish Foundation, we can have it all. Available in an impressive 40 shades, this lightweight, oil-free favourite is made to match. You can also check cruelty-free off your list (all Elf products are) – and don’t even get us started on the £7.50 price tag!

The good news doesn’t end there – broad shade ranges also span across Elf’s budget-and-animal-friendly concealers, lipsticks and more.

Ready to create your compromise-free look? These four steps will take you in the right direction...

Step one: Prep

Prime and improve skin in one with Poreless Putty Primer, £8, which is infused with the hydration-boosting ingredient squalane to lock in moisture and smooth skin, ready for makeup application.

Step two: Correct

Whether you prefer full coverage or a lightweight finish, Elf has what you need with two texture choices: 16hr Camo Concealer, £5 – a velvety, high-pigment option for a full conceal – and the lighter, glow-enhancing Flawless Concealer, £5. Oh, and did we mention they both come in 18 shades?

Step three: Perfect

Flawless Finish Foundation, £7.50, has a featherlight, velvety texture to showcase your best-looking skin. Blend in with the natural warmth of your fingertips for best results.

Step four: Enhance

Designed to nourish and enhance lips with jojoba oil and subtle, smudge-proof colour, Sheer Matte Liquid Lipstick, £6, is the finishing touch your every-day look needs.

Learn more techniques to ace your base with the Elf experts at the GLAMOUR Beauty Festival in Manchester from 2-3 November, who will help you shade-match and offer top tips on how apply your new complexion product.