Fenty Beauty is launching its first ever brow product in 14 shades and you’re going to want it

Brow game: strong.

1 day ago

Almost two years in to the Fenty Beauty success story you’d think they’d have everything we could ask for in the much-loved range, but there’s been one makeup piece missing: the product to fix all of our brow woes. Well fret not, beauty fans, for Rihanna’s industry-disrupting brand has finally announced its first ever brow product, the Brow MVP Ultra Fine Brow Pencil & Styler - and it looks like it was well worth the wait.

With 14 shades of a long-wear, waterproof and smudge-resistant formula, Fenty Beauty is spoiling us as per with a diverse product that caters for all, while delivering on everything we need for game face brows.

[email protected] loves a good brow and we know y’all been waiting on this!
On August 23, we’re droppin’ 14 shades of #BROWMVP in a waterproof and smudge-resistant formula.
An Ultra Fine Brow Pencil with a retractable tip on one side & a Styler with a unique paddle brush on the other! pic..com/SuZGTMslMT

— Fenty Beauty (@fentybeauty) August 20, 2019

The genius new pencil has an ultra-fine, retractable tip on one end and a paddle styling brush on the other, which you can use to comb through and shape your eyebrows as well as blending out excess product. Remember those triangular pencils you used when you were learning to do handwriting as a kid? Rihanna’s made sure you’ve got ultimate control (so no more wayward brows) by giving this new brow BFF a triangle shape so that it’s easy to hold and fill in with short, thin strokes.

Whether you’re a fan of bushy, fuller brows or thinner, subtle arches, the pencil has been made to suit you, with the singer sharing that she designed it with the knowledge that everyone has their own style. “I’m obsessed with doing my own brows because it’s so personal and there’s a particular way I like them,” she said of the launch. “I love this brow pencil because it gives you the ultimate control and makes it really easy to get any brow shape.”

The news won’t be a shock to Rihanna’s beauty superfans, as Twitter user Christelle (@fentibetter) recently shared a video from Sephora's Store Leadership Conference held in Las Vegas where Rihanna made a surprise appearance to reveal Fenty Beauty’s newest launch.

Rihanna surprised the Sephora Store Leasership Conference in Vegas and gave them a sneak peak of a product dropping 8/23! pic..com/VHxypTloxQ

— christelle. (@fentibetter) August 8, 2019

"I was not gonna come all the way to Vegas empty handed, so we're gonna give you guys an exclusive sneak peek of one of the next products coming out. The very next product coming out," said the music and beauty mogul.

The product definitely allows for precision thanks to the skinny nib and a formula that’s not too creamy, plus the shades cover everything from strawberry blonde to deepest black - and if their previous launches are anything to go by, beauty lovers will not be disappointed. From the super shimmering Body Lava to the Lip Paints and epic Fairy Bomb highlighters, every release has brought a surge of excitement and confirmed Ri-Ri as the one to watch; Fenty Beauty has proven itself to be a real trailblazer for the industry, and we are so here for it. The company reportedly recorded $72m in earned media value in just one month, beating long-established labels such as Benefit ($48.1m) and Urban Decay ($37m) to the top spot.

The new Brow MVP Ultra Fine Brow Pencil & Styler drops 23rd August at Boots and Harvey Nichols online and in store.