GLAMOUR and Heist are hosting an exciting shapewear panel debate and you're all invited

You don't want to miss it.

16 Sep 2019
In partnership with Heist

Shapewear has been making the headlines lately courtesy of Kim Kardashian, with the spotlight shining brightly on whether it undermines feminism. The Guardian ran an article about why shapewear is so problematic, writer Phoebe-Jane Boyd succinctly highlighting “Solution, after all, suggests that there is a problem. If only Kardashian West and her competitors would realise that reinforcing and making money from our restriction is the real obstacle.”

Yet here’s the thing - here at GLAMOUR HQ, we are proud feminists and believe in the importance of celebrating our bodies, which is why we’re asking whether shapewear and feminism need to be mutually exclusive?

That's exactly what we'll be discussing at our exciting 'GLAMOUR x Heist: Is Shapewear anti-feminist?' on September 17.

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50 deniers but make them Hot Pink. #BigTightsEnergy 💓

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The event at Vogue House will see Stephanie Yeboah (@nerdabouttown), Michelle Elmas (@scarrednotscared) and Venus Libido (@venuslibido) in conversation with GLAMOUR's Chloe Laws debating that while wearing shapewear isn't a feminist act akin to fighting for equal pay or challenging gender representation, it is everything to do with personal choice. Enjoy a drinks and canapé reception, plus exclusively shop Heist's new shapewear product - along with its best-selling collection. Tickets are redeemable against product and all attendees will take home a Heist goodie bag.

Heist, the liberating industry disruptor renowned for revolutionising tights and bringing break-through innovation to shapewear, is launching The Highlight Short on Thursday 19th September meaning you'll get an exclusive look and be the first to shop it.

Think body-contouring shorts that lift, smooth and sculpt. This is never-before-seen shapewear engineering in its purest, most powerful form.

Teasing the debate, Shapewear brand Heist’s VP of marketing Hannah Craik says: "To date, headlines have shamed women purely on the basis that they wear shapewear - which is entirely reductive. The reality is, we're all a product of the society in which we live. And what we're seeing at the moment is the tension between often wanting to enhance the way we look, without wanting that to be seen as the extent of our identity.

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“Sexy and cute all at the same time.” @theesperanzamaria #SummerHeist 🍊

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“We started the discussion about whether shapewear is anti-feminist in the office because there are media outlets that refuse to run our shapewear advertising; often publications that we respect and feel we have a lot in common with. What has been particularly noteworthy is that there are policies in place that are so black and white."

She continues: "We are often asked whether shapewear is anti-feminist, and for us, just like with make-up, it's about having a choice over your appearance." Which is undeniably true, but when shapewear is targeted at trying to sculpt us dramatically into a different size altogether that’s a worry. And GLAMOUR think Kim’s line does insinuate this to a degree, as her images imply certain identical body-forms being the ultimate product goal.

Hannah does admit: "We can’t ignore the symbolism of a garment directly descended from the corset, or the fact that shapewear firmly belongs in a category of products that has, to date, preyed on our insecurities. That said, we innovate to remove the physical and societal restrictions associated with the category. This is a shift that has also been seen in the beauty industry which, in the last 15 years, has become a category primarily about personal choice and self-expression. This change started with make-up that is actually safe to use (unlike its lead and arsenic-based 16th century counterparts) and the democratisation of products and branding."

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We launched this campaign following discussions about whether shapewear is anti-feminist because: 1.) We get asked this a lot 2.) It remains a category that incites debate 3.) Notable publications, that we share the same values with, refuse our shapewear advertising. Let's be clear, we don't think that wearing shapewear is a feminist act akin to fighting for equal pay or challenging gender representation. But it is everything to do with personal choice. What's your view? #HeistTalk

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But she finishes: "Let's be clear, we don't think that wearing shapewear is a feminist act akin to fighting for equal pay or challenging gender representation. But it is everything to do with personal choice."

Want to hear more? Of course you do! Buy tickets to our exciting event here; you won't want to miss it.