Here's your exclusive first look at Huda Kattan’s incredibly empowering new self-love campaign

Glitter your way to self-love.

14 Aug 2019

Body positivity movements are majorly (and finally!) filtering into mainstream images and it’s the change we’ve been waiting for.

With Isle of Paradise’s body positive campaign and an empowering photo series from Billie Razors getting comfortable with armpit hair and pubic hair, feeling empowered by our bodies is top of the agenda.

Beauty mogul and influencer Huda Kattan is no stranger to making beauty a more inclusive and approachable place, and her latest uplifting campaign is no exception. Huda Beauty fans, prepare for a whole lot of self-love and glitter for days.

Inspired by former Pakistani Dentist, Sara Shakeel’s artwork covering women’s stretch marks with glitter looks at the aspects we might not be so comfortable with, and often take issue with but embracing them and letting those imperfections shine bright. Glittermarks - it’s genius really.

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GlitterMarks or #stretchmarks #glitterstretchmarks #proudowner . CollageArt.SaraShakeel . . #art #love #glitter #embrace #embracingtheeveryday #happy #happiness #body #vision #bodygoals #fitness #woman #woman #bodyglitter #girl #girls #power

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Huda's Glitter and Self Love campaign prompts us to look into what makes us beautiful. “As a beauty influencer and someone behind a beauty brand I feel it’s so important to express what beauty really is! Beauty to so many people has been perfection and we feel at Huda Beauty now more than ever beauty is about YOU. It’s about embracing all of who you are,” Huda told GLAMOUR.

“We have a mission here and it really is to make people feel welcome in beauty. To make them feel like everyone is a part of. It’s not just about skin tone and skin colour – it’s so much deeper. We’re here to tell everyone who has something unique about themselves that they are a part of this conversation, are leading the conversation and are the future of beauty.”

The carefully-selected few featuring in the campaign all have amazing stories worthy of all the glitter.

Mari Maria

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With over 11 million followers on Instagram, Mari Maria is one of Brazil’s favourite beauty influencers. Known for her beautiful freckles, she embraces this aspect by using glitter to enhance her freckled complexion.

Mama Cax

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I found a note in my calendar and apparently This summer my goal was to practice more forms of self-care that aren’t rooted in capitalism Taking a walk Resting Ignore inbox Beach day Meditate Read Calling friends (although that might rob them of their own self-care 😂🙋🏾‍♀️) I’ve clearly failed BUT I’m happy to report I started buying 25 cents facemasks, finally getting ready to take my first real vacation in a long time and making plans to join my local community garden. 🌱 ____________________________________________

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At 14 years old Haitan-American blogger, advocate and motivational speaker and model Mama Cax was diagnosed with bone and lung cancer leading to a hip replacement and leg amputation. Spreading the message of positivity throughout her social media, she features proudly in Huda’s campaign with a glittery metal amputated leg.

Deborah Morena

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Vorige week ging ik langs bij @ditisspoton om te praten over wat “ SUMMERBODY “ precies inhoudt. 😏🔥 bekijk de aflevering op hun IGTV! Thank you for having me❤️

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Living with chronic skin condition, Vitiligo since the age of 5, Netherlands based model Deborah Morena intends to inspire young women to embrace their uniqueness. Deborah does just this, enhancing her skin pigmentation by outlining it with glitter.

Samuel Friberg

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London-based Samuel Friberg uses social media to speak frankly and show the beauty of his facial birthmark. Once bullied for this very birthmark, Samuel now chooses to enhance his birthmark by covering it with glitter as a true representation of self love.

Read more on Huda Beauty's latest Neon Obsession eyeshadow palettes release here.