Trinny London's Miracle Blur, which promises to enhance your lips, has gone back on sale after completely selling out thanks to its lip-enhancing prowess.
There was a waiting list of over 11,000 people eagerly waiting to get their hands on this product when it went on pre-sale and it is now selling 1 every 23 seconds since going live.
The £26 product is so damn popular that it has previously sold out four times, once in 24 hours.
So what on earth is all the fuss about?
Well, according to Trinny herself, the very nature of this 'tiny pot of wonder' is to perform trickery on your skin and its appearance. "Our Miracle Blur Lip and Line Filler untraceably adapts to fine lines on the skin’s surface filling in and ironing out wrinkles, leaving your skin smooth and perfectly even," she claims.
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The product is infused with skin-boosting collagen and elastin, to improve the appearance of fine lines and contains Vitamin E and C to help maintain the skin's hydration barrier.
As well as using the product to give Kylie's lips a run for their money, Trinny also preaches the benefits of using it on skin as a primer. The skin smoothing formula promises to minimise the appearance of wrinkles by instantly blurring and filling fine lines, as well as reducing the appearance of pores and pitting from acne scars. "Wear it over makeup as the final step of your makeup routine," she suggests.
And it seems the reviews speak for themselves. One user hailed it as 'magic in a pot', saying: "A life-changing product! I highly recommend any woman who feels insecure about the texture of her skin and who craves smooth, flawless skin," whilst another wrote: "I LOVE this product; better than any primer I’ve tried before. My 12-year old said (entirely unprompted) that it made my “crinkles” disappear. And he’s not one to hold back!"
Move over, Kylie Jenner!