Aside from cleansing, applying serum is undoubtedly one of the most crucial steps of your your skincare regime. Why? Because serums contain the most concentrated, hard-hitting dose of skincare ingredients that are able to help alleviate all kinds of skin concern. From smoothing wrinkles, to soothing redness, to hydrating, to glow-enhancing, there really is a serum for all skins.
Wondering which one is for you? We've picked out some of the best face serums: a delicious menu with a serumy something for everyone and covering a range of skincare qualms, including many multitasking marvels.
And if you're looking for an extra dose of moisture, don't forget to follow your serum application with one of these nourishing moisturisers.