If our eyes really are the window to our soul, it stands to reason that we want them emphasised by some pretty razzy curtains. Full, defined, fluttery lashes are the way to go if you want an eye-opening (and eye-catching) effect. The best way to achieve this? With a cracking mascara, of course. But with hundreds to choose from, how do we know which one is best?
From old classics (such as Maybelline's £5.99 Great Lash Mascara which sells every two seconds) to new and exciting formulas (including Avon's new 5-in-1 formula, created using artificial intelligence and Chanel's 3D offering), there's plenty of mascaras on the market. All offer up something different be it volume, length, definition or innovation, so it's best to first decide what matters most to you, then narrow it down accordingly. Below, we've curated a list of our favourites by category to help you along.
But first, here are our top tips for making the absolute most out of your mascara
- Take extra care not to over-pump (it'll dry the formula out – fast).
- If you find a wand you love, clean it and keep it to use on the next tube you try.
- Looking for the next level of lash drama? Layer your mascara with a lash-plumping primer. A few sweeps underneath, and the maximising power of your mascara will be heightened.
- And, don't forget to use an eyelash curler to really lengthen and open up the eyes; it's our best beauty secret.
As for application, make sure you start with the wand right up against your lash line, then wiggle upward to get maximum definition.
Looking for something specific? Check out our lists of the best mascara for sensitive eyes and the best waterproof mascaras for 2019 (oh, and you may want to check out these micellar waters for quick and easy removal, too).