Beauty brands have definitely upped their game of late when it comes to supplying a full spectrum of foundation shades.
But it's not always been this way. While some brands (honourable mentions go to MAC, Bobbi Brown and Estée Lauder) have long created extensive and inclusive shade ranges, claims that darker tones are harder and more expensive to produce, have plagued the industry for years. And, ashy undertones have meant that some brands proclaiming to provide for all, have fallen short of proffering up shades darker skinned gals would actually want to wear.
So, what goes into making a deeper foundation and is it really more expensive than its fairer counterpart? The short answer to the latter question, is no. All foundations are made up of varying amounts of the same four colours: white, black, yellow and red, the final shade just depends on how much of each is blended in.
As for ensuring the undertone isn't ashy, it just takes formulators understanding deeper skin tones – the same way pink and yellow undertones are catered to for fairer shades – and blending the formulas accordingly.
Then there's assertions that "black shades just don't sell" which have gone similarly (and expectedly) unfounded. The phenomenal global success of Rihanna's Fenty Beauty brand (which launched in 2017 with 40 sell-out foundations to suit numerous skin tones and has gone on to become one of the best-selling beauty brands in the world) has pushed brands with limited shade ranges into making a comprehensive colour range a key focus.
But it's not just the colour-selection they need to get right, product performance is equally important.
We pulled together a panel of dark-skinned beauty junkies to get the lowdown on which brands are nailing dark-skinned foundation formulas and these were overall winners...
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