Wandering around Lush just got even better. Following the launch of a line of packaging-free shops in Berlin and Milan, your conscience can now be as clean as you are after an hour with a bath bomb as the "naked" concept is coming to the UK for the first time this month.
In their latest bid to reduce the global issue of plastic waste, the high street giant has acknowledged the environmental problems that come with single-use plastic by announcing the launch of the first Lush Naked store in the UK, which is set to open its doors on Friday 18 January at 10 Market Street in Manchester.
The premise is pretty simple: instead of picking up your favourite products in plastic bottles, shoppers are able to grab their cosmetics - everything from haircare to skincare, bath bombs to shower gels - completely packaging-free.
The ‘Naked Revolution’ was initially rolled out in Milan and Berlin, where stores were filled with entirely plastic-free products for the very first time. With naked products now representing almost 50% of its core range, Lush's wider objective of eliminating plastic waste for good is firmly on the agenda.
Opting for a bubble bar over a plastic bottle of shower gel from now on could save nearly 1.5 million plastic bottles being produced. Similarly, opting for a shampoo bar might seem a bit weird at first but getting used to it would give you three times as many washes as a bottle.
Solid products are also more likely to be self-preserving so containing less preservatives and nasties – meaning they are even better for your skin. Win, win. Lush claim that any of your favourite products will now be available as solid alternatives.
So what's inside the new stores? Whether in Berlin or Milan or at home here in Manchester, you'll be able to get your hands on a whole host of naked swag, like solid deodorant and facial cleansers, as well as a wall of regenerative containers and vibrant Knot Wraps to carry your haul home in.
There's smart technology in the new stores, too. With the Lush Lens, an innovative AI product recognition tool that eliminates the need for packaging, you'll be able to check the ingredients in your favourite product. There's also a plastic-free library stocked with topical literature and films that delve deeper into the topics of plastic waste.
In a statement on the company's website, product inventor Alessandro Commisso explained: “With the naked shop we don’t just want to offer beautiful products to our customers, we want to use this as an opportunity for discussion. It’s pretty much about debating these topics with the public, with the media, and with Lush customers to find out where to go next.
“This is the last step in our twenty year development of naked products, but it’s the first step in the development of what Lush could be twenty years from now. We’ve opened this up these spaces for debate, and we’re also inviting NGOs and activist groups that work on reducing waste and reducing plastic pollution into the store, so we hope that it’ll be an education for us and for our customers.”
In 2017, Lush reported that 780,959 ‘naked’ products were bought, meaning that nearly 800,000 pieces of packaging were never produced. And this year, they are aiming for an even bigger reduction.
Lush co-founder, Mark Constantine, said: “Packaging is rubbish and for too long we had to suffer excessive amounts of it. Now that the true financial and environmental costs are becoming obvious, customers are challenging manufacturer and retailers to cut the wrap.”
Online orders are also going plastic free and packaging has swapped over to strictly cardboard with products nestled in a polystyrene alternative made of potato starch called Eco Flo which is fully biodegradable.
Game changer, much? Consider us very much naked revolutionists.
Want to kickstart your plastic-free campaign? Scroll down for our pick of the best shampoo bars...
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